- recognize you when you do access to use our services. This allows us to provide you with product recommendations, display personalized content, enable you to use 1-click purchase, and provide other personalized features and services.
- Keep track of specified preferences. This allows us to honor your preferences, for example whether or not you want to see interest-based ads
- Keep track of items stored in your shopping cart.
- Conduct research and diagnostics to improve AIRE SOS’s content, products and services.
- Prevent fraudulent activity.
- Improve security.
- Provide content, including ads, relevant to your interests on the AIRE SOS site and third party reporting sites
- . This allows us to measure and analyze the performance of our services.